CHloe
m.
Dobbs
Fashion Design and Merchandising Student
hi i’m chloe!
Current incoming senior studying Fashion Design and Merchandising at Wayne State University in Detroit, Michigan. My lifelong passion for fashion fuels my drive and I am ready to expand my professional career. Within my program at Wayne State I have been able to grow strong in conceptualizing retail and marketing strategies tailored to individual brands and global issues. My strength lies in seamlessly blending my strategic business side with a creative mindset to produce impactful work. I am specifically interested in strategic brand marketing, world building, product development, event planning, styling, and creative direction.
projects
Window display designed for the brand For Love and Lemons, known for its feminine, countryside, flirty, and LA cool girl vibe. Since this company operates solely online, we wanted to bring the world of For Love and Lemons to life in a fantasy and realistic spring/summer window display setting .
course: visual merchandising: display winter 2024
projects
Dassler’s Deadstock is an experiential retail pop-up concept designed to address overproduction and overconsumption, offering an interactive, community-driven experience that is truly unique and cannot be replicated.
course: fashion retail management fall 2023
projects
Full brand repositioning of Tommy Hilfiger in the fashion industry to target the informed and influential Gen Z consumer. Enhancing the Tommy Hilfiger brand by incorporating elements of nostalgic 90s Tommy while infusing contemporary themes.
course: fashion marketing management winter 2023
projects
Global Brand Expansion: Shinola Detroit Ventures into Copenhagen. Shinola Detroit extending its reach into Copenhagen, targeting the shared strong themes that make Copenhagen an ideal market for Shinola's entry. Extensive market research and a strategic marketing plan in place to successfully introduce this new venture.
course: merchandising II fall 2022
styling
spring summer style pack
Spring and summer style pack curated for my older sister Lora, who is 25 years old and works in a corporate setting in Chicago. Being a busy individual, she often feels overwhelmed when shopping, whether in person or online. Despite her hectic schedule, she still aims to maintain her classic cool girl look, her distinctive "Lora Style," without the hassle of scouring through stores or websites for the perfect pieces. Drawing from my passion for fashion and my background as a former Style Advisor at Aritzia, I began creating seasonal or special occasion "style packs" for her. The packs are super fun for me to make and I feel very fulfilled knowing that Lora is able to get dressed and feel good in what she is wearing without all the other added stress that shopping brings her!
